A new look, a new website, and a new strategy for one of Hobart’s oldest and most trusted nurseries.
A Breath of Fresh Digital Air
Chandlers Nursery contacted us shortly after a rebrand to modernize the look and feel of their nursery. They wanted a new website and digital strategy to match their refreshed look, so we rolled up our sleeves and got to work.
It Starts with a Plan
At KingsDesign, we create detailed and robust strategies for our clients so we can execute with accuracy and efficiency once we start actively working on projects. Here’s how we planned for success for Chandlers Nursery.
Consulting & Strategy
We took the time to understand Chandlers’ past, their recent brand, and their digital goals moving forwards before taking any action.
We flexed our creative muscles to build a visual library that could be used to represent the nursery professionally with efficiency, and implemented detailed reporting to significantly improve visibility over their digital channels.
Online Stores & ECommerce
We utilised our extensive technical knowledge to customise a Shopify template to the specific needs of Chandlers' online store.
The Logistics Before The Magic
One of our main goals from the outset was to make information and assets easily available to the Chandlers team. We’ve consolidated information and files to as few locations as possible, and ensured that everyone who needs access has access.
Approaching The Nursery from a New Angle
We took a trip to Chandlers to produce imagery for the new website build, social media, online advertising, and small print applications, and we’re planning to head back every season for regular content production. Our aim for the initial shoot was to produce a large and versatile library, and we’ll take a more artisanal approach for future shoots.
Sell Sell Sell, Inform Inform Inform
The new Shopify website we built allows Chandlers to sell plants online, and has powerful integrations with suppliers to make adding new products incredibly easy. The other major feature of the rebuild is the addition of responsive styling. The old site was showing its age by being permanently locked at 1024px wide. Our new designs responds to any screen size, making product sales and information about the nursery available to users accessing the site via any kind of device.
We Create Conversion-Focused Websites that fit the Needs of Your Business
If you want a site that encourages users to take action, and is a pleasure to use - we can help.