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Furniture removals of Tasmania cover photo featuring moving truck in front of Tasman bridge

Furniture Removals of Tasmania offer a regular door to door and backloading removal service to and from Tasmania, Melbourne, Sydney, Canberra, Brisbane, far north Queensland and all areas in between.

KingsDesign created a website that is fast, search engine friendly and generates leads for the business.

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The Brief

Furniture removals of Tasmania website screenshot

To create a website that was search engine friendly, optimised for user experience, and generated more leads for the business. KingsDesign has used a combination of Google Ads and SEO to deliver quality leads to the business while also increasing the user experience on the website.

The Goals

  • Create an AdWords campaign that would deliver leads to the business for people relocating to and from Tasmania.
  • Work within a set budget for AdWords and generate more leads to help drive the business to full working capacity.
  • Create quality content that would be used for organic rankings.
  • Optimise the website for user experience and reduce the bounce rate across the website.
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The Results

Furniture removals of Tasmania performance statistics. 17.9% increase in conversion rate, 48% conversion rate from Adwords, 69.18% increase in average time on page

The Results

  • Within the first month we were able to create an effective AdWords campaign that was producing quality leads with a 25% conversion rate.
  • KingsDesign created effective landing pages that resulted in paid media being the highest digital channel with a 50% conversion rate.
  • Through keyword research and targeting, we optimised the website which resulted in a 69% increase in average time on site.
  • Granular targeting through the AdWords campaign ensure that there is minimal ad spend waste, making every click count.
  • We created content heavy landing pages that resulted in a higher quality score (QS) which decreased the average Cost Per Click (CPC).
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