Furniture Removals of Tasmania offer a regular door to door and backloading removal service to and from Tasmania, Melbourne, Sydney, Canberra, Brisbane, far north Queensland and all areas in between.
To create a website that was search engine friendly, optimised for user experience, and generated more leads for the business.
KingsDesign has used a combination of Google Ads and SEO to deliver quality leads to the business while also increasing the user experience on the website.
- Create an AdWords campaign that would deliver leads to the business for people relocating to and from Tasmania.
- Work within a set budget for AdWords and generate more leads to help drive the business to full working capacity.
- Create quality content that would be used for organic rankings.
- Optimise the website for user experience and reduce the bounce rate across the website.
- Within the first month we were able to create an effective AdWords campaign that was producing quality leads with a 25% conversion rate.
- KingsDesign created effective landing pages that resulted in paid media being the highest digital channel with a 50% conversion rate.
- Through keyword research and targeting, we optimised the website which resulted in a 69% increase in average time on site.
- Granular targeting through the AdWords campaign ensure that there is minimal ad spend waste, making every click count.
- We created content heavy landing pages that resulted in a higher quality score (QS) which decreased the average Cost Per Click (CPC).