LouvreTec Tasmania are at the cutting edge of outdoor living design. As suppliers of opening roofs and alfresco living products they needed a website that was tailored to the local market and showcased the product within the Tasmanian environment.
KingsDesign worked with long-time client Hammer Aluminium to create a new site for their sister company LouvreTec Tasmania. Hammer Aluminium is the only authorised LouvreTec Dealer for Tasmania.
The brief was to create a local content focussed website that could be used for a localised digital marketing campaign to increase the exposure in the Tasmanian market. Our approach was to take the design elements of the international brand and create a website that was tailored to the Tasmanian market.
KingsDesign worked closely with the NZ head office of LouvreTec to take the design elements and appropriate logos to create the new site. We sat down with the client to create content for the Case Studies so that we could showcase their installations across Tasmania and provide accurate information about the projects.
The site uses a large library of Tasmanian photos and focusses on the value of LouvreTec products within the Tasmanian climate.
All pages are designed for lead generation and to make it easy for customers to get in touch to discuss their outdoor living project.
A digital marketing campaign was created for the client with a focus on niche audiences. We researched competitors and used the data we already had to create a strategy to reach potential clients.
The digital campaign for LouvreTec Tasmania has included Google ads, Social Media and Search Engine Optimisation.
In May, LouvreTec Tasmania were exhibitors at a home show held in Hobart. As part of their digital marketing campaign we ran a series of Facebook ads designed to encourage potential clients to ‘book a consultation’ during the home show. This campaign resulted in a number of bookings and allowed LouvreTec Tasmania to manage the flow of customers during their exhibition time, with warm leads already filtered out.
They are very professional, easy going and friendly to deal with we highly recommend KingsDesign.
Janine Hickey, LouvreTec Tasmania